August 15, 2023

Mount Mercy University announces brand refresh

Mount Mercy University is excited to unveil its refreshed brand, including a new logo, Elevate tagline, messaging, and color palette.

Elevate focuses on empowering our students with a values-based education and beyond-the-classroom opportunities to elevate their experiences, careers, communities, and lives,” said Dr. Todd A. Olson, Mount Mercy President. “Critical thinking, self-reflection, and our proud tradition of service create a strong foundation for our students to excel at and beyond Mount Mercy.”


The new brand pillars explore several meaningful impacts on students’ lives:

  • Elevate your experience
    Mount Mercy's well-rounded liberal arts curriculum offers students intellectual and practical skills they'll use in their personal, academic, and professional lives. Through values-based and hands-on learning, you can see those applications clearly. Nursing students practice scenarios in the simulation lab, Marriage & Family Therapy students gain valuable practicum experience in the Olson Marriage & Family Therapy Clinic, and data science students work with advanced equipment in the CRST Data Intelligence Lab to solve pressing modern problems.
  • Elevate your community
    Our commitment to service is a long-standing tradition spanning all the way back to our foundresses, the Sisters of Mercy. Through service learning and volunteer opportunities, students apply what they learn in the classroom to better our community and world.
  • Elevate your life
    Through values-based education rooted in the Catholic Mercy tradition, a life-changing student experience, and community engagement our students enhance every aspect of their lives.

“Mount Mercy’s brand refresh was created based on feedback from students, employees, and alumni,” said Todd Coleman, Vice President for Enrollment & Marketing. “This is a campus-wide collaboration and celebration, and we’re grateful for the excitement it’s already generated.”

The brand refresh implementation is on a two-year timeline and includes new signage, print materials, digital ads, letterhead, and more. This hybrid approach allows the institution to minimize waste and expenses.

The new brand, visual identity, and messaging were created entirely in-house by the Office of Marketing & Communications.