Marketing

Graduates of Mount Mercy University’s marketing program are among the top creative forces behind many of eastern Iowa’s most successful companies.

Mount Mercy understands building a successful business is about more than just creating new products and keeping the books straight — organizations need skilled professionals comfortable with problem solving, relationship building, and analytical and critical thinking

Graduates of Mount Mercy’s marketing program are among the top creative forces behind many of eastern Iowa’s most successful companies.

Students in our marketing program learn to identify market needs, evaluate buying behaviors, and develop strategies for successful product introduction. Elective courses—including international marketing, creative campaign implementation, graphic design, visual technology, and professional selling—allow you to tailor the program to your individual interests and strengths.

Graduates leave the Hill with in-depth knowledge of business fundamentals such as law, management, accounting, and economics—and move into their career with the confidence and skills needed to succeed.

What can I do with a marketing degree?

Career opportunities include sales, brand management, retail operations, merchandising, marketing research, international marketing, creative promotion and marketing communications campaign development, event planning, and analytical database management.

Graduates go onto careers with established companies such as:

  • Coca-Cola 
  • Converge Consulting 
  • DeNovo Alternative Marketing 
  • Geonetric 
  • John Deere
  • Milwaukee Brewers 
  • Modelez International (Nabisco) 
  • Quaker Oats 
  • Raining Rose 
  • Collins Aerospace

Rebecca Davidson '08

“Good enough isn't good enough! It's a statement that pushed my husband and I into our desire to create a cafe that pursued excellence in all aspects.

When we set out to start our business, my marketing degree from Mount Mercy became invaluable. I was able to draw back on lessons in branding, advertising, and even financial statements. This helped put us on the right path for our start-up.

We set our brand, beyond the company name, to be highlighted by the tagline, “Live Passionately.” We believe that if you are investing time into something, whether it's your career, business or personal relationships, or your side hobbies, that you should do so with intention and passion.”

Rebecca Davidson ’08 | BBA Marketing