Marketing

Major

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Marketing

Identify market needs and evaluate buying behaviors.

Creation, communication and delivery of value

Mount Mercy understands building a successful business is about more than just creating new products and keeping the books straight — organizations need skilled professionals comfortable with problem solving, relationship building, and analytical and critical thinking. 

Graduates leave the Hill with in-depth knowledge of business fundamentals such as law, management, accounting, and economics—and move into their career with the confidence and skills needed to succeed.

Curriculum

Identify market needs, evaluate buying behaviors, and develop strategies.

Major elective courses allow students to tailor the program to their individual interests and strengths while focusing on the latest trends in this fast-paced industry. Emphasis is placed on developing effective communication, data analysis and problem solving skills. Students use their marketing knowledge and skills in decision making situations with the goal of developing effective solutions. Internships are highly encouraged and may apply to major credit requirements.

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When we set out to start our business, my marketing degree from Mount Mercy became invaluable. I was able to draw back on lessons in branding, advertising, and even financial statements.

Rebecca Davidson ’08 BBA Marketing

Careers in Marketing

MMU graduates are among the top creative forces behind many of eastern Iowa’s most successful companies.

Career opportunities for students earning a marketing degree include sales, product, category and brand management, retail operations, merchandising, marketing research, creative marketing communications, advertising, digital marketing, event planning and analytical database management.

Graduates go onto careers with established companies such as:

  • Coca-Cola 
  • Converge Consulting 
  • DeNovo Alternative Marketing 
  • Geonetric 
  • John Deere
  • Milwaukee Brewers 
  • Modelez International (Nabisco) 
  • Quaker Oats 
  • Raining Rose 
  • Collins Aerospace

Build a foundation for success.

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