When you are published, consider transfering copyrights, but reserving some other rights. 

Authors can negotiate changes to the standard contract before publication. See Author Rights: Information and Tools

Consider seeking funds from research funders that request or require that work created with their funds be made available openly on the web. See Research Funders' Policies

Consider publishing in an open access journal.

Use the Directory of Open Access Journals to find a journal for your article. This does not automatically replace or prevent the traditional peer review process. After an article is published, publishers will likely allow a copy to be placed in an institutional repository. See Open Access Directories

Consider the open access option in a “hybrid” traditional journal that gives the author the option to pay for an individual article to be open access.

Consider publishing in a more cost-effective journal.

Use the database created by Ted Bergstrom, an economist at the University of California Santa Barbara, which allows you to check the relative cost and value of a journal. See Journal Pricing Studies

Consider publishing in an alternative journal where costs are lower and publishing models encourage greater distribution and recycling of content.

Consider serving on editorial boards or as a reviewer for a cost-friendly or open access journal.

Challenge journal editorial boards to rethink their publication models and consider moving to open access.

Consider starting an alternative or open access journal. See Resources for Alternative or Open Access Journals

Initiate a dialog with colleagues and professional associations about broadening promotion and tenure criteria to credit new forms of scholarship and publishing.