The site was recognized in the 14th annual My College Options® Enrollment Power Index® (EPI), an analysis of the admissions websites of nearly 3,000 colleges and universities.
"We are proud to have our admissions Website recognized by My College Options as one of the leading sites in the nation," said Scott Baumler, assistant vice president for enrollment management and dean of admissions. "We developed our site with the knowledge that potential students would be looking here for critical admissions information. As a result, we have made strides to constantly update our site with the latest tools and information that meet the needs of students and ensure that they can learn about what we have to offer."
MyCollegeOptions.org is the nation's largest online college planning program. Every summer, its staff of college admissions and Internet experts conducts a research-based analysis that measures how well college and university Websites provide information to prospective students to assist them through the application process. Of the post-secondary institutions whose sites were graded, just over 40% earned a score of A or B. However, the average score increased significantly from last year.
"Very few institutions are able to keep up with the rapidly increasing demands of prospective students when it comes to the online user experience," said Don Munce, President of NRCCUA. "To be rated in the top 100 admissions Websites is a powerful statement that the institution has a focus on the cutting-edge."
The study grades institutions on a 100-point scale, including functionality, design and technology components. The criteria for the study is reviewed and updated annually by internal experts as well as current high school students. Statistical tests are used to determine the specific EPI criteria to be used and their relative importance to students in college planning. This year's study examined 38 different criteria in four main categories: ability to find desired information, personal contact with Admissions staff and students, online interactive tools, and Website design and navigation.
Additional information on the EPI study is available at www.nrccua.org/epi-report.