Business department chair Bob Walker publishes new financial textbook

Mount Mercy University's Associate Professor of Business and Business Department Chair Bob Walker, Ph.D., and his wife Kristy Walker published their first textbook on values-based financial planning, Personal Finance: Building Your Future, from McGraw-Hill Companies. The textbook is available through Mount Mercy's Campus Store. 

The textbook, which has received attention from American Public Media's Marketplace radio and the Corridor Business Journal, focuses on voluntary simplicity and values-based spending through savings, investing and giving – unique ingredients to most financial textbooks on the market today.

"Money by itself does not make a person happy, but using money as a resource and spending, saving, investing and giving it in accordance with one's own values does provide happiness," says Walker. "Many of the personal finance books out today suggest ways to make more money. Our book is designed to show you how to be happy with the money you now have, and how to increase your wealth in accordance with your values."

Book chapters include information on values, budgeting, credit management, taxes, insurance, buying a home, buying a car, debt, foreclosure, investments, retirement and estate planning, and will be coupled with discussion questions and ways to apply the material to your financial life. Mount Mercy incorporated the textbook into its curriculum starting fall 2011.

A perfect complement to Mount Mercy's values-based curriculum, the textbook will be used in business and finance classes to enhance students' understanding of the positive ways healthy spending habits can reflect their personal values and lead them to secure financial success.

Bob and Kristy Walker's blog, Frugal Fun and Financial Fitness, regularly offers tips and insight on such topics as Occupy Wall Street, budgeting, planning for your future, making the most of what you have, and incorporating values into your spending habits. They can also be found on Twitter at

To view a exclusive interview with the authors, please visit McGraw-Hill's website and learn more about what inspired the Walkers to write the book. 

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