Marketing Class Requirements

Marketing Major Course Requirements 

Mount Mercy awards a Bachelor of Business Administration (BBA) or a Bachelor of Applied Science (BAS) in marketing, with 36 credits from the business core classes and an additional 18 credits in marketing. All students majoring in marketing are required to complete the core business requirements and six marketing courses. With the choice of three marketing electives, you can tailor the program to your interest areas.

Core Business Requirements
BN 204 Principles of Management
BK 208 Principles of Marketing
BA 250 Technology and Communications in Business
BC 265 Principles of Accounting I
BC 266 Principles of Accounting II
BA 270 Business Statistics
BA 379 Financial Management
BA 435 Senior Seminar in Business
EC 251 Macroeconomic Principles
EC 252 Microeconomic Principles
Math   Choose one of the following: MA130, MA132, MA139, MA142, or MA164

Marketing Major Required Courses
BK 310 Consumer Behavior
BK 321 Market Research
BK 431 Marketing Management

Choose 3 of the following for Marketing Major Electives (2 must be BK courses)
BK 300 Marketing Communications
BK 331 Retail Management
BK 311 International Marketing
BK 340 Contemporary Topics in Marketing
BK 305 Personal Selling or SD 365 Fundamentals of Persuasion
BK 320 Sales Management
AR 130 Graphic Design
BK 301 Product Management

You can view course descriptions and complete degree requirements in the university catalog. Please keep in mind that these are only representative of current requirements and offerings. Classes and degree requirements can be added or changed as needed.