Fonts

PRIMARY:

Franklin Gothic

  • Headers & Page Titles: Demi or Demi Condensed (ALL CAPS ONLY)
  • Subtitles: Medium or Medium Condensed
  • Body Text: Book

PRIMARY ALTERNATIVE (when Franklin is not available):

Arial

  • Headers & Page Titles: Bold or Narrow Bold (ALL CAPS ONLY)
  • Subtitles: Regular or Narrow
  • Body Text: Regular

SECONDARY (use sparingly):

Times New Roman

  • Page Titles: Regular (avoid using all caps)