Senior Marketing Writer

About Mount Mercy

Located on a hilltop overlooking the vibrant city of Cedar Rapids, Mount Mercy University (MMU) offers undergraduate, accelerated, graduate, and online programs to 1,700+ students with a dedication to academic excellence and compassionate service. We were established by the Sisters of Mercy in 1928 with the purpose of uniting people with opportunity through values-based education.

Position Summary

MMU’s Office of Marketing & Communications (MarCom) invites applications for a full-time senior marketing writer. With a focus on enrollment marketing, this position is responsible for writing compelling, creative, and brand-aligned content for digital and print. Our ideal candidate is a collaborative, skilled, and imaginative writer with an eye for detail and a passion for their craft. This position may be remote or in-person.

Primary Responsibilities

  • Concept, write, and edit for the web, email, direct mail, print ads, recruitment materials, and video scripts
  • Write/edit web content for SEO with strategic use of keywords, tags, metadata, etc.
  • Adapt content into easy-to-read copy with user experience and lead generation as top priorities
  • Oversee day-to-day web edits and train/mentor student intern
  • Create and manage email campaigns for graduate and adult accelerated programs
  • Tailor voice and tone to traditional and non-traditional audiences
  • Collaborate with marketing agencies to ensure messaging and tone alignment
  • Work proactively with program directors, teammates, and internal clients on messaging and editorial standards
  • Stay up-to-date with content marketing trends and best practices

Required Qualifications

  • Bachelor’s degree in marketing, communications, journalism, advertising, English, or related field
    (a degree from a non-related field with relevant experience will also be considered)
  • 5+ years of marketing writing experience across digital and print channels
  • Solid understanding of web writing, SEO, content marketing, lead generation, and how design and copy work together
  • Exceptional writer, editor, and proofreader

Preferred Qualifications

  • Experience in higher education or agency environment
  • Familiarity with Cascade CMS, UX, Google Analytics, accessibility standards, and project management system

To Apply

  1. Email cover letter, resume, and 5 writing samples to with the subject line: Senior Marketing Writer. Paper applications will not be considered.
  2. Applications will be reviewed immediately and accepted until the position is filled.

 The successful candidate must also demonstrate a willingness to support Mount Mercy’s mission as a Catholic university providing student-focused education in the spirit of the Sisters of Mercy. Mount Mercy University welcomes those of different faiths and is committed to excellence in education and community service. Mount Mercy University is an equal opportunity employer and a smoke-free campus.