Talented marketers are in demand. You can prepare to meet that demand with a marketing major. In Mount Mercy's marketing program you will:
- Conduct primary market research
- Analyze the purchase decision process
- Develop a marketing plan
- Make pricing, promotion and branding decisions
- Design a Customer Relationship Management (CRM) program
Core marketing courses focus on analytical, critical thinking, communication, and problem solving skills. You will develop the skills needed to make marketing decisions in a dynamic business environment.
You will develop a firm understanding of the pivotal role marketing plays inside organizations, with the opportunity to select courses based on your personal interests including marketing research, sales, promotion, or international marketing. Core marketing courses focus on analytical, communication and critical thinking/problem solving/decision-making skills.
- Sales & Sales Management
- Marketing Communications / Promotions
- Merchandising and Retail Management
- Marketing Research
You can gain valuable marketing experience doing an internship with employers such as AEGON, Junior Achievement, Alliant Energy and KGAN.
What Our Graduates Say
"Mount Mercy provided me with the tools to be successful in the business world because my experience was more than a textbook education. Mount Mercy helped me grow as an individual in terms of social skills, confidence in public speaking, and opened the doors to multiple networking opportunities.”
– Mike Wehr ’03, V.P. of Sales and Operations, Raining Rose, Inc.
"Through my role on the Business Development Team with AEGON Financial Partners, I am responsible for supporting and helping manage new internal and external relationships and growth opportunities for AEGON. Everyday I get to see and be a part of the processes required by a life insurance company to run its business; from the start of a relationship through an agent and client, to the Home Office and each department in our organization that works every piece of business that comes to us. I have been fortunate enough to work with and be mentored by some of the best minds in the industry, most of whom have been AEGON employees their entire career. After beginning as an intern with Aegon and then being hired on full time following graduation from Mount Mercy, it has been rewarding to say that I have found a career and a company that I believe in. "
– Amy Eden (BBA '08), AEGON Financial Partners, Business Development Team
For more information, view the catalog or contact the major coordinator.