Mount Mercy University appointed Holly Fields as web marketing manager in the Office of Communications and Marketing. As web marketing manager, Fields’ responsibilities will include oversight and management of the university Web site while coordinating with all campus departments to develop content, site design, maintenance, and programming. She will also assist in guiding the university’s strategic marketing and communications plans through use of the Web site.

At Mount Mercy, Fields will work closely with communications and marketing staff to develop Web content, implement multi-channel marketing strategies, and enhance marketing, recruiting and fundraising efforts that align with Mount Mercy’s mission and expansion as a university.

Fields is a graduate of The University of Iowa and holds a bachelor’s degree in political science with an emphasis on political processes. She previously worked at RuffaloCODY, where she was a MASTERS writer. In her previous position, Fields worked with 14 higher education clients to develop and implement fundraising programs, designed and wrote copy for print and electronic communications, wrote scripts and informational material, and worked on innovative solutions for the writing department.

For more information on Mount Mercy’s Office of Communications and Marketing, visit http://www.mtmercy.edu/communications-marketing-staff.