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BK 321 Resources

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Selected Electronic Books -- Periodical Databases -- Selected Books in Busse Library -- Selected Websites

Selected Electronic Books

Allen. Cliff. One-to-one Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time. New York: Wiley and Sons, 2001.

Feig, Barry. Marketing Straight to the Heart. New York: AMACOM Books, 1997.

Grossnickle, Joshua. Handbook of Online Marketing Research. New York: McGraw-Hill Professional, 2001.

Pope, Jeffrey L. Practical Marketing Research. New York: AMACOM Books, 1993.

Smith, D.V.L. Inside Information : Making Sense of Marketing Data. New York: Wiley and Sons, 2001.

Sutton, John. Technology and Market Structure. Cambridge, MA: MIT Press, 1998.

 

Periodical Databases
 

Ebsco Databases (password required)

  • Ebsco Academic Search Premier -- Contains full-text articles for over 3,400 scholarly journals and is the world's largest scholarly, multi-discipline, full text database. Subject areas include: social sciences, humanities, education, computer sciences, engineering, languages, linguistics, arts & literature, medicine, and ethnic studies.
  • Ebsco Business Source Premier -- Contains over 2,700 full text scholarly journals covering areas of management, economics, finance, accounting, international business, and other interests. Some 200 publications have full contents dating back to 1965.

FirstSearch Databases (password required)

After you key in your login and password, you will need to select again from the list of available databases on the search screen.  To do this click on the dropdown menu in: Jump to Advanced Search: Select a Database to Search.  Select the required database and begin your search. You may initiate an InterLibrary Loan request from FirstSearch databases to the Busse Library. Use the linked NOTE 13A: Searching the FirstSearch Databases for help in using the databases. 

  • ArticleFirst - Index to citations from of over 12,600 journals. Tips on using this database.
  • GPO Monthly Catalog - Index to information printed by the US Government Printing Office. Tips on using this database.
  • World Almanac - Facts and figures
  • WorldCat - Over 30 million catalog records of books and audiovisuals held in libraries around the world. A good way to see if a book has been published on a topic which you may want to borrow through InterLibrary Loan. Remember to select books with at least 15 library holdings indicated. Tips on using this database.

Academic Universe and Congressional Universe from Lexis-Nexis. (password required)

 

Selected Books in Busse Library

Marketing.
c1985. VIDEO HF 5415 .M3

Barabba, Vincent P.
Hearing the voice of the market: competitive advantage through creative use of market information.
Boston: Harvard Business School Press, c1991. HD30.23 .B358 1991

Gale Research Inc.
Market share reporter.
Detroit, MI: Gale research, c1991-. HF5415.2 .M3x Ref.

Keegan, Warren J.
Global marketing management.
Englewood Cliffs, NJ: Prentice-Hall, c1995. HF5416 .K44 1995

Linneman, Robert E.
Making niche marketing work: how to grow bigger by acting smaller.
New York: McGraw-Hill, c1991. HF5415.127 .L56 1991

Smith, N. Craig.
Ethics in marketing.
Homewood, IL: Irwin, c1993. HF5415.122 .S59 1993

Zill, Nicholas.
Researching the family: a guide to survey and statistical data on U.S. families.
Washington, D.C.: Child Trends, [1993]. HQ503 .R55 1993

 

Selected Websites



Online materials for students enrolled in BK 321 are provided by the Busse Library, Mount Mercy College, Cedar Rapids, IA. Use is limited to registered students. Contact the Busse Library with your questions.