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BK 310 Resources

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Selected Electronic Books -- Periodical Databases -- Selected Books in Busse Library -- Selected Websites

Selected Electronic Books

D'Alessandro, David F. Brand Warfare: 10 Rules for Building the Killer Brand: Lessons for New and Old Economy Players. New York: McGraw-Hill Professional, 2001.

Feig, Barry. Marketing Straight to the Heart. New York : AMACOM Books, 1997.

Lewis, David. The Soul of the New Consumer. London ; Naperville, Ill. : Nicholas Brealey Publishing, 2000.

Mark, Margaret. The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes. New York: McGraw-Hill Professional, 2001.

Mittal, Banwari. ValueSpace: Winning the Battle for Market Leadership: Lessons from the World's Most Admired Companies. New York: McGraw-Hill Professional, 2001.

Postma, Paul. The New Marketing Era. New York : McGraw-Hill Professional, 1999.

The Sex of Things. Berkeley : University of California Press, 1996.

Smith, Tim. Loyalty-based Selling: The Magic Formula for Becoming the #1 Sales Rep. New York: AMACOM Books, 2001.

Wind, Yoram. Digital Marketing: Global Strategies from the World's Leading Experts. New York: John Wiley, 2001.

 

Periodical Databases
 

EBSCO Databases (password required)

  • Ebsco Academic Search Premier -- Contains full-text articles for over 3,400 scholarly journals and is the world's largest scholarly, multi-discipline, full text database. Subject areas include: social sciences, humanities, education, computer sciences, engineering, languages, linguistics, arts & literature, medicine, and ethnic studies.
  • Ebsco Business Source Premier -- Contains over 2,700 full text scholarly journals covering areas of management, economics, finance, accounting, international business, and other interests. Some 200 publications have full contents dating back to 1965.

FirstSearch Databases (password required)

After you key in your login and password, you will need to select again from the list of available databases on the search screen.  To do this click on the dropdown menu in: Jump to Advanced Search: Select a Database to Search.  Select the required database and begin your search. You may initiate an InterLibrary Loan request from FirstSearch databases to the Busse Library. Use the linked NOTE 13A: Searching the FirstSearch Databases for help in using the databases. 

  • ArticleFirst - Index to citations from of over 12,600 journals. Tips on using this database.
  • GPO Advanced Search - Index to information printed by the US Government Printing Office. Tips on using this database.
  • World Almanac - Facts and figures
  • WorldCat - Over 30 million catalog records of books and audiovisuals held in libraries around the world. A good way to see if a book has been published on a topic which you may want to borrow through InterLibrary Loan. Remember to select books with at least 15 library holdings indicated. Tips on using this database.

Academic Universe: Business Information: Lexis-Nexis. (password required)

 

Selected Books in Busse Library
Arndt, Johan.
Insights into consumer behavior.
Boston: Allyn and Bacon, [1968]. HF5415.2 .A7

Britt, Steuart Henderson.
Psychological experiments in consumer behavior.
New York: Wiley, [1970]. HF5415.3 .B74

Costa, Janeen Arnold.
Marketing in a multicultural world: ethnicity, nationalism, and cultural identity.
Thousand Oaks, CA: SAGE Publications, c1995. HF5415.122 .M424 1995

Ehrenberg, A.S.C.
Repeat-buying; theory and applications.
Amsterdam: American Elsevier, 1972. HF5415.3 .E52

Engel, James F.
Consumer behavior.
Chicago: Dryden Press, 1986. HF5415.3 .E53 1986

Howard, John A.
The theory of buyer behavior.
New York: Wiley, [1969]. HF5415.3 .H68

Jorgensen, Janice.
Encyclopedia of consumer brands.
Detroit: St. James Press, c1994-. HF5415.3 .E527 1994, Ref.

Lury, Celia.
Consumer culture.
New Brunswick, NJ: Rutgers Univ. Press, c1996. HC79.C6 L87 1996

Michman, Ronald D.
Lifestyle market segmentation.
New York: Praeger, 1991. HF5415.127 .M53 1991

Moschis, George P.
The maturing marketplace: buying habits of baby boomers and their parents.
Westport, CT: Quorum Books, 2000. HF5415.33.U6 M36 2000

O'Shaughnessy, John.
Why people buy.
New York: Oxford Univ. Press, 1987. HF5415.3 .O84 1987

Settle, Robert B.
Why they buy: American consumers inside and out.
New York: Wiley, c1986. HC110.C6 S48 1986

Sherry, John F.
Contemporary marketing and consumer behavior: an anthropological sourcebook.
Thousand Oaks, CA: Sage Pubs., c1995. HF5415.122 .C66 1995

Sutherland, Max.
Advertising and the mind of the consumer: what works, what doesn't and why.
St. Leonards, NSW: Allen & Unwin, 1993. HF5822 .S84 1993

 

Selected Websites



Online materials for students enrolled in BK 310 are provided by the Busse Library, Mount Mercy College, Cedar Rapids, IA. Use is limited to registered students. Contact the Busse Library with your questions.