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BK 305 Resources

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Selected Electronic Books -- Periodical Databases -- Selected Books in Busse Library -- Selected Websites

Selected Electronic Books

Adler, Stan. The Zen of Selling. New York: AMACOM Books, 1998.

Aubuchon, Norbert. The Anatomy of Persuasion. New York: AMACOM Books, 1997.

Baber, Michael. How Champions Sell. New York: AMACOM Books, 1997.

Bacon, Terry R. Selling to Major Accounts. New York: AMACOM Books, 1999.

Brennan, Charles D. Sales Questions that Close the Sale. New York: AMACOM Books, 1994.

Connor, Tim. Soft Sell. Naperville, IL: Sourcebooks, 1998.

Kellar, Robert E. Sales Negotiation Skills that Sell. New York: AMACOM Books, 1997.

Luther, William M. The Marketing Plan: How to Prepare and Implement It. New York: AMACOM Books, 2001.

Sadovsky, Marvin C. Selling the Way Your Customer Buys. New York: AMACOM Books, 1996.

Skinner, Billy L. The Soul of Selling. New York: AMACOM Books, 1995.

 

Periodical Databases
 

Ebsco Databases (password required)

  • Ebsco Academic Search Premier -- Contains full-text articles for over 3,400 scholarly journals and is the world's largest scholarly, multi-discipline, full text database. Subject areas include: social sciences, humanities, education, computer sciences, engineering, languages, linguistics, arts & literature, medicine, and ethnic studies.
  • Ebsco Business Source Premier -- Contains over 2,700 full text scholarly journals covering areas of management, economics, finance, accounting, international business, and other interests. Some 200 publications have full contents dating back to 1965.

FirstSearch Databases (password required)

After you key in your login and password, you will need to select again from the list of available databases on the search screen.  To do this click on the dropdown menu in: Jump to Advanced Search: Select a Database to Search.  Select the required database and begin your search. You may initiate an InterLibrary Loan request from FirstSearch databases to the Busse Library. Use the linked NOTE 13A: Searching the FirstSearch Databases for help in using the databases. 

  • ArticleFirst - Index to citations from of over 12,600 journals. Tips on using this database.
  • GPO Advanced Search - Index to information printed by the US Government Printing Office. Tips on using this database.
  • World Almanac - Facts and figures
  • WorldCat - Over 30 million catalog records of books and audiovisuals held in libraries around the world. A good way to see if a book has been published on a topic which you may want to borrow through InterLibrary Loan. Remember to select books with at least 15 library holdings indicated. Tips on using this database.

Academic Universe: Business Information: Lexis-Nexis. (password required)

 

Selected Books in Busse Library

Bursk, Edward Collins.
Salesmanship and sales force management.
Cambridge, MA: Harvard University Press, 1971. HF5438 .B8464 q

Clancy, Kevin J.
Marketing myths that are killing business: the cure for death wish marketing.
New York: McGraw-Hill, c1994. HF5415 .C5278 1994

Frankel, Bud.
Your advertising's great -- how's business? : the revolution in sales promotion.
Homewood, IL: Dow Jones, c1986. HF5438.5 .F73 1986

Morrison, Terri.
Kiss, bow, or shake hands: how to do business in sixty countries.
Holbrook, MA: B. Adams, c1994. HF5389 .M67 1994, Ref.

Nobbs, David.
So you want to be a success at selling?
Northbrook, IL: Video Arts, c1981-1984. VIDEO HF 5438.25 .S6x

Preston, Ivan L.
The great American blow-up: puffery in advertising and selling.
Madison, WI: University of Wisconsin Press, c1996. HF5813.U6 P68 1996

Scharf, Charles A.
Acquisitions, mergers, sales, and takeovers; a handbook with forms.
Englewood Cliffs, NJ: Prentice-Hall, [1971]. HD2741 .S35q

Thompson, Joseph W.
Selling: a managerial and behavioral science analysis.
New York: McGraw-Hill, [1973]. HF5438 .T478 1973

 

Selected Websites



Online materials for students enrolled in BK 305 are provided by the Busse Library, Mount Mercy College, Cedar Rapids, IA. Use is limited to registered students. Contact the Busse Library with your questions.