BK 301 Resources

Minimize or close this window to return to your MMC Jenzabar Account
BK 301 Resources
Scroll down the desktop or select a topic of interest: Selected Electronic Books -- Periodical Databases -- Selected Books in Busse Library -- Selected Websites Selected Electronic Books
	Cespedes, Frank V. Concurrent Marketing. Boston: Harvard Business School Press, 1995. Dimancescu, Dan. World-class new product development. New York: AMACOM Books, 1996. Knapp, Duane E. The Brandmindset. New York: McGraw-Hill Professional, 2000. Mark, Margaret. The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes. New York: McGraw-Hill Professional, 2001. Markets of One. Boston: Harvard Business School Press, 2000. Product Liability and Innovation. Washington, DC: National Academy Press, 1994.
Periodical Databases
	Ebsco Databases (password required) Ebsco Academic Search Premier -- Contains full-text articles for over 3,400 scholarly journals and is the world's largest scholarly, multi-discipline, full text database. Subject areas include: social sciences, humanities, education, computer sciences, engineering, languages, linguistics, arts & literature, medicine, and ethnic studies. Ebsco Business Source Premier -- Contains over 2,700 full text scholarly journals covering areas of management, economics, finance, accounting, international business, and other interests. Some 200 publications have full contents dating back to 1965. FirstSearch Databases (password required) After you key in your login and password, you will need to select again from the list of available databases on the search screen. To do this click on the dropdown menu in: Jump to Advanced Search: Select a Database to Search. Select the required database and begin your search. You may initiate an InterLibrary Loan request from FirstSearch databases to the Busse Library. Use the linked NOTE 13A: Searching the FirstSearch Databases for help in using the databases. ArticleFirst - Index to citations from of over 12,600 journals. Tips on using this database. GPO Advanced Search - Index to information printed by the US Government Printing Office. Tips on using this database. World Almanac - Facts and figures WorldCat - Over 30 million catalog records of books and audiovisuals held in libraries around the world. A good way to see if a book has been published on a topic which you may want to borrow through InterLibrary Loan. Remember to select books with at least 15 library holdings indicated. Tips on using this database. Academic Universe: Business Information: Lexis-Nexis. (password required)
Selected Books in Busse Library
	Clark, Kim B. Product development performance: strategy, organization, and management in the world auto industry. Boston: Harvard Business School Press, c1991. HD9710.A2 C57 1991 Coddington, Walter. Environmental marketing: positive strategies for reaching the green consumer. New York: McGraw-Hill, c1993. HF5413 .C63 1993 Hendon, Donald W. Classic failures in product marketing: marketing principles violations and how to avoid them. New York: Quorum Books, 1989. HF5415.15 .H46 1989 Keegan, Warren J. Global marketing management. Englewood Cliffs, NJ: Prentice Hall, c1995. HF5416 .K44 1995 Onkvisit, Sak. Product life cycles and product management. New York: Quorum Books, c1989. HF5415.155 .O55 1989 Pine, B. Joseph. The experience economy: work is theater anmd every business a stage. Boston: Harvard Business School Press, c1999. HF5415.15 .P56 1999 Rothberg, Robert R. Corporate strategy and product innovation. New York: Free Press, c1981. HD69.N4 C67 1981 Sheth, Jagdish N. Winning back your market: the inside stories of the companies that did it. New York: Wiley, c1985. HF5415.15 .S46 1985 Smith, N. Craig. Ethics in marketing. Homewood, IL: Irwin, c1993. HF5415.122 .S59 1993 Thakir, Anjan V. Becoming a better value creator: how to improve the company's bottom line -- and your own. San Francisco: Jossey-Bass, c2000. HD31 .T483 2000 Wasson, Chester R. Dynamic competitive strategy and product life cycles. Austin, TX: Austin Press, c1978. HF5415.15 .W375 1978 Wind, Yoram. Product policy: concepts, methods, and strategy. Reading, MA: Addison-Wesley, c1982. HF5415.15 .W56
Selected Websites
	Academy of Marketing Science Association of International Product Marketing Managers Business Marketing Association Virtual Business Library: Marketing Resources
Online materials for students enrolled in BK 301 are provided by the Busse Library, Mount Mercy College, Cedar Rapids, IA. Use is limited to registered students. Contact the Busse Library with your questions.