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BK 300 Resources

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Selected Electronic Books -- Periodical Databases -- Selected Books in Busse Library -- Selected Websites

Selected Electronic Books

Chambers, Larry. Credibility Marketing: Build Your Business by Becoming a Recognized Expert. Chicago, IL: Dearborn, Kaplan Professional, 2002.

Feig, Barry. Marketing Straight to the Heart.New York : AMACOM Books, 1997.

Kohl, Susan. Getting Attention. Boston, Mass. : Butterworth-Heinemann, 2000.

Michaelson, Gerald A. Winning the Marketing War. Knoxville, Tenn. : Executive Excellence, 1995.

Postma, Paul. The New Marketing Era. New York : McGraw-Hill Professional, 1999.

Relationship Marketing. Oxford ; Boston : Butterworth-Heinemann, 1999.

Sandhusen, Richard. Marketing. Hauppauge, N.Y. : Barron's, 2000.

Sterne, Jim. World Wide Web Marketing. New York : John Wiley & Sons, Inc. (US), 1999.

Turner, Marcia Layton. How to Think Like the World's Greatest Marketing Minds. New York : McGraw-Hill Professional, 2000.

 

Periodical Databases
 

EBSCO Databases (password required)

  • Ebsco Academic Search Premier -- Contains full-text articles for over 3,400 scholarly journals and is the world's largest scholarly, multi-discipline, full text database. Subject areas include: social sciences, humanities, education, computer sciences, engineering, languages, linguistics, arts & literature, medicine, and ethnic studies.
  • Ebsco Business Source Premier -- Contains over 2,700 full text scholarly journals covering areas of management, economics, finance, accounting, international business, and other interests. Some 200 publications have full contents dating back to 1965.

FirstSearch Databases (password required)

After you key in your login and password, you will need to select again from the list of available databases on the search screen.  To do this click on the dropdown menu in: Jump to Advanced Search: Select a Database to Search.  Select the required database and begin your search. You may initiate an InterLibrary Loan request from FirstSearch databases to the Busse Library. Use the linked NOTE 13A: Searching the FirstSearch Databases for help in using the databases. 

  • ArticleFirst - Index to citations from of over 12,600 journals. Tips on using this database.
  • GPO Advanced Search - Index to information printed by the US Government Printing Office. Tips on using this database.
  • World Almanac - Facts and figures
  • WorldCat - Over 30 million catalog records of books and audiovisuals held in libraries around the world. A good way to see if a book has been published on a topic which you may want to borrow through InterLibrary Loan. Remember to select books with at least 15 library holdings indicated. Tips on using this database.

Academic Universe: Business Information: Lexis-Nexis. (password required)

 

Selected Books in Busse Library
Cantor, Bill.
Experts in action: inside public relations.
New York: Longman, c1989. HM263 .E96 1989

Caywood, Clarke L.
The handbook of strategic public relations and integrated communications.
New York: McGraw-Hill, c1997. HM263 .H317 1997

Costa, Janeen Arnold.
Marketing in a multicultural world: ethnicity, nationalism, and cultural identity.
Thousand Oaks, CA: SAGE Publications, c1995. HF5415.122 .M424 1995

Harris, Thomas L.
Value-added public relations: the secret weapon of integrated marketing.
Lincolnwood, IL : NTC Business Books, c1998. HF5415.123 .H37 1998

Henry, Rene A.
Marketing public relations: the hows that make it work.
Ames, IA: Iowa State Univ. Press, 1995. HD59 .H44 1995

Rand McNally and Company.
Commercial atlas and marketing guide.
Chicago: Rand McNally, 1969-. HF1023 .R3x Ref

Rice, Donald E.
Public communication campaigns.
Beverly Hills: Sage Publications, c1981. HN90.M3 P8

Schultz, Don E.
Integrated marketing communications.
Lincolnwood, IL: NTC Business Books, 1993. HF5415.123 .S38 1993

Sherry, John F.
Contemporary marketing and consumer behavior: an anthropological sourcebook.
Thousand Oaks, CA: Sage Publications, c1995. HF5415.122 .C66 1995

 

Selected Websites



Online materials for students enrolled in BK 300 are provided by the Busse Library, Mount Mercy College, Cedar Rapids, IA. Use is limited to registered students. Contact the Busse Library with your questions.