BK 208 Resources

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BK 208 Resources
Scroll down the desktop or select a topic of interest: Selected Electronic Books -- Periodical Databases -- Selected Books in Busse Library -- Selected Websites Selected Electronic Books
	Bangs, David H. The Market Planning Guide. Chicago, Ill. : Dearborn, A Kaplan Professional Company, 1998. Bergeron, Bryan. The Eternal E-Customer. New York : McGraw-Hill Professional, 2000. The Blackwell Encyclopedic Dictionary Of Marketing. Oxford ; Cambridge, Mass. : Blackwell Publishers, 1999. The Future Of The Electronic Marketplace. Cambridge, Mass. : MIT Press, 1999. Iacobucci, Dawn. Kellogg on Marketing. New York: John Wiley, 2001. Imber, Jane. Dictionary of Marketing Terms. Hauppauge, NY : Barron's, 2000. Luther, William M. New York : AMACOM Books, 1992. Mena, Jesus. Data Mining Your Website. Boston : Digital Press, 1999. Michaelson, Gerald A. Winning The Marketing War. Knoxville, Tenn. : Executive Excellence, 1995. Pope, Jeffrey L. Practical Marketing Research. New York : AMACOM Books, 1993. Postma, Paul. New Marketing Era. New York : McGraw-Hill Professional, 1999. Sandhusen, Richard. Marketing.Hauppauge, N.Y. : Barron's, 2000. Sterne. Jim. World Wide Web Marketing. New York : John Wiley & Sons, Inc. (US), 1999. Turner, Marcia Layton. How To Think Like The World's Greatest Marketing Minds. New York : McGraw-Hill Professional, 2000.
Periodical Databases
	EBSCO Databases (password required) Ebsco Academic Search Premier -- Contains full-text articles for over 3,400 scholarly journals and is the world's largest scholarly, multi-discipline, full text database. Subject areas include: social sciences, humanities, education, computer sciences, engineering, languages, linguistics, arts & literature, medicine, and ethnic studies. Ebsco Business Source Premier -- Contains over 2,700 full text scholarly journals covering areas of management, economics, finance, accounting, international business, and other interests. Some 200 publications have full contents dating back to 1965. FirstSearch Databases (password required) After you key in your login and password, you will need to select again from the list of available databases on the search screen. To do this click on the dropdown menu in: Jump to Advanced Search: Select a Database to Search. Select the required database and begin your search. You may initiate an InterLibrary Loan request from FirstSearch databases to the Busse Library. Use the linked NOTE 13A: Searching the FirstSearch Databases for help in using the databases. ArticleFirst - Index to citations from of over 12,600 journals. Tips on using this database. GPO Advanced Search - Index to information printed by the US Government Printing Office. Tips on using this database. World Almanac - Facts and figures WorldCat - Over 30 million catalog records of books and audiovisuals held in libraries around the world. A good way to see if a book has been published on a topic which you may want to borrow through InterLibrary Loan. Remember to select books with at least 15 library holdings indicated. Tips on using this database. Academic Universe: Business Information: Lexis-Nexis. (password required)
Selected Books in Busse Library
	Ambler, Tim. The financial times guide to marketing: from advertising to zen. London; Pitman Pub., c1996. HF5415 .A462 1996 Bartos, Rena. Marketing to women around the world. Boston: Harvard Business School Press, c1989. HC79.C6 B34 1989 Bobrow, Edwin E. Marketing handbook. Homewood, IL: Dow Jones-Irwin, c1985. HF5415 .M3x Boone, Louis E. Contemporary marketing. Chicago: Dryden Press, c1986. HF5415 .B53 1986 Buell, Victor P. Handbook of modern marketing. New York: McGraw-Hill, c1986. HF5415 .H1867 1986 Douglas, Edna. Economics of marketing. New York: Harper & Row, [1975]. HF5415 .D73 Enis, Ben M. Marketing classics: a selection of influential articles. Boston: Allyn and Bacon, c1985. HF5415 .M29748 1985 Hendon, Donald W. Classic failures in product marketing : marketing principles violations and how to avoid them. New York: Quorum Books, 1989. HF5415.15 .H46 1989 Levitt, Theodore. Marketing for business growth. New York: McGraw-Hill, [1974]. HF5415 .L483 1974 Rapp, Stan. The new maximarketing. New York: McGraw-Hill, c1996. HF5415 .R3255 1996 Schwartz, Evan I. Webonomics: nine essential principles for growing your business on the World Wide Web. New York: Broadway Books, c1997. HF5415.1265 .S384 1997 Terpstra, Vern. International dimensions of marketing. Boston: PWS-Kent Pub. Co., c1988. HF1416 .T47 1988 Warner Home Video. Creating a winner: the real secrets of successful marketing. Indianapolis: Inc. Pub. Corp., c1988. Video HF 5415 .C7
Selected Websites
	Academy of Marketing Science American Demographics Association for Consumer Research Center for Information Technology Marketing: Temple University Google Web Directory: Marketing Marketing on the Internet (MOTI) MarketingPower.com: The American Marketing Association Marketing Science Institute
Online materials for students enrolled in BK 208 are provided by the Busse Library, Mount Mercy College, Cedar Rapids, IA. Use is limited to registered students. Contact the Busse Library with your questions.